The Tree of C’s

Get your brand rooted & grounded so your brand can grow…

 
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Concept | Context | Content = BIG Idea


Intellectually interesting
New | Unique | Fresh | Timely | Immediately Understandable
Emotionally compelling
Big bold believable outcome - The Promise you make AND must keep

Pain it will alleviate… far more powerful than what someone will gain.

Metaphors are SO Valuable in marketing because they make things easier to grasp!

Giving people the feeling of discovery

The business of developing BIG ideas from everything

Sharing parts of your approach that your competitors NEVER share or divulge to their prospects.
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Because to the prospect it appears there is something different, unique or value if it’s being advertised.

This ALL breaks down to knowing your process THROUGH & THROUGH

Purchase perspective: The ONE belief your prospects need to have in order to buy…
I’m not the problem, lack of clear connection points, proper education, understanding of who I am and how I operate (naturally) is

Social learners - Visual & hands on, needing identification and simple formulas/metaphors that translate to less thinking AND more doing with ease. in a safe space that addresses the emotional AND logical needs and approach to art - a beautiful blend of Art & Science!

 

Setting Outcome Goals


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Feature 3

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